Terms of Service

Version 1.0 — Effective from 9 April 2026

Last updated: 9 April 2026

1. Introduction

These Terms of Service (“Terms”) govern your access to and use of the Lead Cap platform (“Service”), operated by One Stop Creative Agency Limited, a company registered in England and Wales (company number 11417088), trading as Lead Cap (“we”, “us”, “our”). Our registered office is 23 Prince Andrew Way, Ascot, England, SL5 8NQ.

By creating an account or using the Service, you agree to be bound by these Terms. If you are entering into these Terms on behalf of an organisation, you represent that you have the authority to bind that organisation and “you” refers to that organisation.

If you do not agree to these Terms, you must not use the Service.

2. Definitions

“Account” means the user account you create to access the Service.
“Capture” means a photograph of business signage (such as vehicle livery, business cards, shopfronts, or posters) submitted to the Service for AI processing.
“Lead” means a business record created by the Service from a Capture, including extracted contact details, research data, and generated email drafts.
“Organisation” means the business entity that holds a subscription to the Service.
“Email Draft” means a personalised cold outreach email generated by the Service's AI. Lead Cap generates drafts only and does not send emails on your behalf.
“Subscription Plan” means the paid tier (Starter, Professional, or Agency) you select when subscribing to the Service.

3. Account Registration

To use the Service, you must create an Account by providing accurate and complete information. You are responsible for maintaining the confidentiality of your login credentials and for all activity that occurs under your Account.

The Service is intended for business-to-business (B2B) use by organisations and professionals operating in the United Kingdom. You must be at least 18 years old to create an Account.

We support multi-factor authentication (MFA) via time-based one-time passwords (TOTP). We strongly recommend enabling MFA on your Account to protect your data.

You must promptly notify us at hello@leadcap.co.uk if you become aware of any unauthorised use of your Account.

4. Acceptable Use

You agree to use the Service only for lawful B2B lead generation purposes. You must not:

Use the Service to target individuals in their personal capacity. The Service is designed for business-to-business prospecting only.
Upload images that are illegal, obscene, defamatory, or that infringe the intellectual property rights of any third party.
Attempt to circumvent rate limits, usage quotas, or any other technical restrictions of the Service.
Use automated scripts, bots, or scrapers to interact with the Service, except through our documented API.
Re-sell, sub-license, or redistribute access to the Service without our prior written consent.
Ignore opt-out requests. When a prospective lead unsubscribes via the opt-out link included in generated Email Drafts, they are added to a cross-organisation suppression list. You must honour all such requests.

You are solely responsible for how you use the Email Drafts generated by the Service. Lead Cap generates drafts for you to review, edit, and send from your own email client. You are responsible for ensuring your outreach complies with all applicable laws, including the UK General Data Protection Regulation (UK GDPR), the Privacy and Electronic Communications Regulations 2003 (PECR), and any applicable industry codes of conduct.

4a. Your responsibilities when capturing images

You are solely responsible for the images you upload to the Service. By uploading an image you warrant that:

(a) you are capturing it in the course of legitimate business activity on behalf of your organisation, and your organisation has authorised you to do so;
(b) you have the legal right to photograph the subject - for example, the signage is visible from a public place, or you have permission to photograph private premises;
(c) the image is appropriate and non-offensive, and does not contain nudity, minors as a primary subject, or sensitive personal information (such as medical or financial documents);
(d) you will not use the Service to capture individuals for surveillance, harassment, stalking, or any purpose unconnected to legitimate B2B lead research;
(e) you understand that misuse of the Service - including uploading inappropriate, unlawful, or bad-faith images - may result in immediate termination of your account and, in serious cases, reporting to the relevant authorities;
(f) you indemnify One Stop Creative Agency Limited, trading as Lead Cap, and its directors, employees, and agents against any claim, loss, liability, or expense arising from your use of the Service in breach of this clause.

4b. Third parties captured in your images

Signage photographs may incidentally include members of the public (passers-by, employees, customers). Where this occurs:

(a) the incidental capture of individuals in a public place is generally lawful in the UK for B2B purposes, but you remain the data controller for any personal data visible in the image you upload;
(b) you must not deliberately target individuals, photograph people without a clear business purpose, or upload images in which a person (rather than business signage) is the primary subject;
(c) if you become aware that an individual visible in an uploaded image has objected to processing or requested erasure, you must delete the affected Lead(s) via the in-app controls and notify us at privacy@leadcap.co.uk;
(d) Lead Cap's AI pipeline is designed to extract business details only. It does not perform facial recognition or biometric processing on uploaded images.

5. Subscription & Billing

The Service is offered on a paid subscription basis across three tiers: Starter, Professional, and Agency. Each tier includes a monthly allowance of Captures and access to specific features as described on our Pricing page.

Billing begins immediately upon plan selection. There is no free trial period. Subscriptions renew automatically at the end of each billing cycle unless cancelled before the renewal date.

All prices are quoted in pounds sterling (GBP) and are exclusive of VAT unless otherwise stated. VAT will be added where applicable in accordance with UK tax law.

We reserve the right to modify our pricing with 30 days' written notice. Any price changes will take effect at the start of your next billing cycle following the notice period.

Refunds are handled on a case-by-case basis. If you believe you are entitled to a refund, please contact us at hello@leadcap.co.uk.

6. Data Processing

When you submit a Capture, the Service processes it through an AI pipeline to extract business details, research the company, and generate a personalised Email Draft. This processing involves:

Image analysis: Your photographs are sent to Anthropic's Claude AI for visual analysis and business identification. Images are not used by Anthropic for model training.
Image storage: Photographs are stored securely in Cloudflare R2 (S3-compatible object storage) in a private bucket accessible only via time-limited presigned URLs.
Company research: The Service queries public registers (Companies House), search engines, and publicly accessible websites to gather business information relevant to your Lead.
Email draft generation: The AI generates a personalised cold outreach email in your configured brand voice. You review and send this draft from your own email client.

All Lead data is subject to automatic retention limits based on lead status. Leads in “ready” status are automatically deleted after 90 days of inactivity. Leads marked “contacted” are deleted after 30 days without further status update. Successful conversions are retained for up to 3 years. Full retention details are set out in our Privacy Policy.

You are the data controller for any personal data contained in Leads generated through the Service. We act as your data processor in relation to that data. Our processing is governed by the data processing terms set out in our Privacy Policy.

7. Intellectual Property

The Service, including its software, design, branding, documentation, and AI prompts, is the intellectual property of One Stop Creative Agency Limited (company number 11417088) and is protected by copyright, trade mark, and other intellectual property laws of England and Wales.

You retain ownership of the photographs you upload and the business data contained in your Leads. We claim no ownership over your content.

Email Drafts generated by the Service are provided for your use. You may freely use, modify, and send them. We do not claim intellectual property rights over AI-generated Email Drafts.

You grant us a limited, non-exclusive licence to process your Captures and Lead data solely for the purpose of providing the Service. This licence terminates when your data is deleted.

8. Limitation of Liability

The Service is provided on an “as is” and “as available” basis. While we strive for accuracy, we do not warrant that:

AI-extracted business information will be accurate or complete. You should verify all Lead data before use.
Generated Email Drafts will be suitable for your specific use case without review and editing.
The Service will be uninterrupted, timely, secure, or error-free.

To the maximum extent permitted by law, our total aggregate liability to you for any claims arising from or related to these Terms or the Service shall not exceed the total fees paid by you in the twelve (12) months immediately preceding the event giving rise to the claim.

We shall not be liable for any indirect, incidental, special, consequential, or punitive damages, including but not limited to loss of profits, data, business opportunity, or goodwill, whether based on warranty, contract, tort, or any other legal theory.

Nothing in these Terms excludes or limits our liability for death or personal injury caused by our negligence, fraud or fraudulent misrepresentation, or any other liability that cannot be excluded or limited under English law.

Without limiting the generality of the above, we accept no liability whatsoever for any loss, claim, or regulatory action arising from your misuse of the image capture feature in breach of clauses 4a and 4b. You agree to indemnify us fully against any such claims in accordance with clause 4a(f).

9. Termination

You may cancel your subscription at any time through the Service's settings page. Cancellation takes effect at the end of your current billing period; you will retain access to the Service until that date.

We may suspend or terminate your access to the Service immediately if:

You breach these Terms, particularly the Acceptable Use provisions.
Your payment method fails and the issue is not resolved within 14 days of our notice.
We are required to do so by law or regulatory order.

Upon termination, your right to use the Service ceases immediately. We will retain your data for 30 days following termination to allow you to export it, after which it will be permanently deleted in accordance with our retention policies.

10. Governing Law

These Terms shall be governed by and construed in accordance with the laws of England and Wales. Any disputes arising out of or in connection with these Terms shall be subject to the exclusive jurisdiction of the courts of England and Wales.

If any provision of these Terms is found to be unenforceable or invalid, that provision shall be limited or eliminated to the minimum extent necessary so that the remaining Terms remain in full force and effect.

Our failure to enforce any right or provision of these Terms shall not constitute a waiver of that right or provision.

11. Contact

If you have any questions about these Terms, please contact us:

Legal entity: One Stop Creative Agency Limited, trading as Lead Cap
Company number: 11417088 (England and Wales)
Registered office: 23 Prince Andrew Way, Ascot, England, SL5 8NQ
General enquiries: hello@leadcap.co.uk
Privacy enquiries: privacy@leadcap.co.uk
Website: leadcap.co.uk